4 ways the millennial workforce is impacting PR and recruitment

Millennials will make up 75 per cent of the Australian workforce by 2025, according to Robert Half research. And Australian companies are responding – 62 per cent have altered their hiring process to adapt to the changes millennials bring.   In the shifting corporate affairs and communication recruitment sphere, how is this emerging generation making…

Millennials will make up 75 per cent of the Australian workforce by 2025, according to Robert Half research. And Australian companies are responding – 62 per cent have altered their hiring process to adapt to the changes millennials bring.
 
In the shifting corporate affairs and communication recruitment sphere, how is this emerging generation making an impact?
 

1. Collaboration is key

Considering the influx of mobile phones and less face-to-face interactions in the tech age, this one may surprise you. The same Robert Half study found that millennials bring more collaboration to the workforce in general.
 
The increased focus on digital may have led to this change. Millennials have grown up being only a text or call away from someone to talk to. Thus, these employees prefer working in groups, Inman says.
 
Inman says millennials prefer working in groups.

2. Social media is rampant

A major aspect of both corporate affairs and recruitment these days is social media presence. Most millennials came of age using social media platforms, and 69 per cent of the nation’s population is now active on these sites, according to We Are Social.
 
It’s no wonder then, that companies must now remain active on social media sites, especially job-related platforms like LinkedIn, to create an optimal marketing, corporate affairs and communication strategies.
 

3. More frequent job changes

Another common characteristic of millennials in the workforce is frequent job changes. It’s not uncommon for this age group to be constantly on the look out for their next gig that’s bigger and better.
 
The Deloitte Millennial Survey 2018 revealed that 43 per cent of millennials expect to leave their current position in the next two years. The survey involved over 10,000 millennials across 36 countries.
 
43 per cent of millennials expect to leave their current position in the next two years.
 
Another survey conducted by LinkedIn revealed that the amount of job-hopping young people do in the first five years after graduation has almost doubled in the last twenty years.
 

4. Emphasis on flexibility

Flexibility could mean anything from work-life balance benefits, like work-from-home days, to interactive work spaces. But Deloitte research shows that millennials now require it in some form.
 
Only 17 per cent of respondents in the study said they would stay at a job long-term if they didn’t view it as flexible. This could explain why this generation is so willing to change jobs more frequently.
 
The introduction of a new generation always brings change to the workforce. Millennials have proven to be more collaborative and flexible, active on social media and ready to change jobs.
 
So what does this mean for your PR and recruitment strategies? Remain adaptable and continue to hire millennials.
 
 

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