Can corporations save the world?

In the early 2010s, the United Nations sparked a debate that has led many to wonder about what lies ahead in the future. They shone light on a simple question, “Can corporations save the world?” While this question is both contentious and profound, the many answers have been difficult to prove. But with a recent…

In the early 2010s, the United Nations sparked a debate that has led many to wonder about what lies ahead in the future. They shone light on a simple question, “Can corporations save the world?”

While this question is both contentious and profound, the many answers have been difficult to prove. But with a recent risk report predicting an uncertain future, the role of corporations in society has never been more important to consider.

Global Risk Report predicts a very different future

Founder and Executive Chairman of the World Economic Forum Klaus Schwab alluded to this when he introduced the 2016 Global Risks Report. He explained how our world is changing not just faster than we anticipated, but in unexpected ways. There is a cluster of high-impact and highly likely risks from our failure to mitigate climate change to cyberattacks and water crises. He suggests that how we respond to this shift, as communities, countries and even corporations, will define the state of our future.

“Advances in technology and rapid digitisation are fundamentally transforming societies, economies and ways of doing business,” said Mr Klaus.

“This development presents great opportunities for all actors involved and a previously unimagined solution space for some of the world’s most pressing problems.”

But is it really something that the private sector should be responsible for?

The changing relationship between corporations and society

George Serafeim from Harvard Business School explored the relationship between business and society, considering the fact that corporate influence extends beyond economics to social and political realms. In effect, it is essential to how our species evolves and responds to change.

However, from a neo-capitalist point of view, businesses exist to please a single stakeholder – the investors. But now we understand that, especially in democratic societies, organisations are transcending the boundaries of financial imperatives and thinking about the triple bottom line: profits, people and the planet.

So let’s return to the question, “can corporations save the world,” and reveal a truth that may surprise you. It was not the UN that asked this. In fact, it was PepsiCo who published a three-page advertisement in the National Geographic exploring the idea.

Essentially, the answer comes down to the way we understand the role of corporate affairs as it functions today and in the future. Will it be driven by commercial agenda and social influence, or can we encourage honest dialogue and engagement to create lasting and positive change?

Discover insights.

12.13.2023

Creating messages that cut through social media, news cycles and even the humble inbox has never been easy, but, with more noise across more channels, it’s become more important than ever to create messages that stand out and land with impact. Visual communications tools are gaining traction as a way of shaping messages that hit…

05.10.2023

Looking for greater choice in the contract options available to you? Having history and rapport with a specialist recruiter like Fraser Clapcott will open doors to opportunities you may have missed for yourself, that add value for both contractor and employer. In the current climate of uncertainty, a willingness and propensity for flexibility comes with…

05.04.2023

If you’ve been ruminating on changing-up your comms career, now may be the ideal time to talk with your trusted recruiter about making a move. Salt & Shein Director, Lucy Newcomb, sees significant scope for motivated communicators to broaden their career horizons, and make the job of their dreams a reality, in 2023. “A rapidly…

Discover insights.

12.13.2023

Visuals hit the mark in a fast-paced world

Creating messages that cut through social media, news cycles and even the humble inbox has never been easy, but, with more noise across more channels, it’s become more important than ever to create messages that stand out and land with impact. Visual communications tools are gaining traction as a way of shaping messages that hit…

05.10.2023

Rapport yields exceptional results for contractors

Looking for greater choice in the contract options available to you? Having history and rapport with a specialist recruiter like Fraser Clapcott will open doors to opportunities you may have missed for yourself, that add value for both contractor and employer. In the current climate of uncertainty, a willingness and propensity for flexibility comes with…

05.04.2023

Curious about the current state of play for communicators?

If you’ve been ruminating on changing-up your comms career, now may be the ideal time to talk with your trusted recruiter about making a move. Salt & Shein Director, Lucy Newcomb, sees significant scope for motivated communicators to broaden their career horizons, and make the job of their dreams a reality, in 2023. “A rapidly…

Salt & Shein
10.21.2022

How to Drive Value Using Digital Marketing

Digital marketing drives value – for those who keep pace Faster communication, lower costs, higher conversion – is there anything digital marketing can’t do? Its ability to drive value from every step of the marketing process is unprecedented, but maximising this value is a demanding exercise. We asked two specialists in this area to tell…

06.14.2022

Economic Challenges Threaten to Cloud the Focus on ESG

ESG is just one challenge on Government’s long list The government’s election promises around environmental, social and governance (ESG) issues were instrumental in its victory a few weeks ago, reflecting a mandate to treat climate change, gender equity and other ESG matters as essential. “Australian businesses know that action on climate change is good for…

05.31.2022

Addressing the skills shortage

Unlocking opportunities for families across Australia As a boutique executive search firm, we’ve seen up close the impact of Australia’s labour shortage as the pool of candidates continues to shrink, limiting the growth of careers and businesses – and hampering national productivity. With some 425,000 job vacancies across Australia, no wonder the OECD recommended that…

04.04.2022

Leadership: Why showing employee appreciation and care can go a long way

Everyone has to start from somewhere. Meaning you’ve probably held an entry-level position at one point or another, in which trying to impress the higher-ups in your company was a major part of your job.   This article will explore why employee appreciation and recognition are a vital part of holding a leadership role not…

03.18.2022

The future of recruiting includes ESG initiatives

Whether or not a company acknowledges how much their social, environmental and governance (ESG) decisions impact the world around them, candidates are taking notice. Most job seekers will pass over a company that is not taking steps to improve how they show up outside of their business metrics for an organisation that does.    This…

01.31.2022

Changes to the work environment in the new norm

People all over the world and especially in Australia have faced incredible challenges in the past two years. Those businesses that survived multiple shutdowns and policy changes are finding new ways to adjust as they enter the post-COVID work environment. As offices begin to reopen, enterprise leaders are not only deciding among the options of…

12.16.2021

Solving the skills shortage: Closed borders and adjusting expectations

With the revolving door of new COVID-19 regulations, variants, opened (then closed again) borders and an exodus of non-Australian workers, the workforce across the nation is facing a severe skills shortage.  Despite these challenges, there are solutions. The secret to overcoming this qualifications shortage lies in taking a proactive approach to hiring through policy changes…