Corporate communication embracing visual thinking
When it comes to corporate communications, there are many different tactics public relations teams might use. Press releases and media statements have long been the staples of the industry, while other avenues like social media are quickly becoming the norm. Despite these changes though, there is one area which is rapidly developing, which Deloitte refers…
When it comes to corporate communications, there are many different tactics public relations teams might use. Press releases and media statements have long been the staples of the industry, while other avenues like social media are quickly becoming the norm.
Despite these changes though, there is one area which is rapidly developing, which Deloitte refers to as ‘visual thinking’. The idea behind thinking visually is that companies can engage with individuals on a much deeper level if they use visual cues alongside the written word.
This has applications for both internal and external communications. Meetings and other processes can run more smoothly and achieve greater results if the process is visualised. This tactic also makes it easier for staff and a managers to think creatively when faced with an eye-catching interface.
When communicating with external stakeholders, visual thinking can also be used. Treating these communications as a chance to engage with stakeholders in an eye-catching manner can make it easier to communicate effectively.
Studies of social media have also found that users engage most with visual content. A 2012 study from ROI Research found that pictures were the highest-ranked aspect of social media which people engage with.
One of the key advantages of expressing your message visually is that it cuts through any corporate jargon and vagueness which might sneak into other corporate communications. A visual approach makes it easier to communicate important messages and reduces the chance of losing this information in translation.
Expressing company thinking in a visual manner also helps to distill the core message which the business wants to communicate, eliminating miscommunications which might otherwise hamper your perception management.
As these trends grow over the next few years, it will become more important than ever that companies invest in the right PR processes that can streamline their communications programme for both staff and external stakeholders.
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